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Meet our Best-selling Thong: Full Coverage & Anti-Slip

Meet our Best-selling Thong: Full Coverage & Anti-Slip
No piece of underwear, with the exception of maybe the g-string or the string thong has evoked such a love/hate relationship with women across the globe. Just as women come in all beautiful shapes and sizes, so does lingerie and underwear AND since the 90s (for most of us) that go-to sexy pair was always our trusted little lace thong. Continue reading

11 Sustainable Brands That We LOVE!

11 Sustainable Brands That We LOVE!
We all know the fashion industry is one of the biggest offenders to pollution with more that 3.8 billion pounds billion pounds of textiles ending up in landfills every year, but other industries are just as culpable. However, by eliminating impulse buys and opting for retailers that use environmentally friendly materials, promote fair wages, value good working conditions and have a sustainable supply chain, consumers are buying into creating a better world and a more sustainable future. Continue reading

Text Me When You Get Home.

Text Me When You Get Home.
These stories come as no surprise to women. We have been conditioned our entire lives to look out for danger and to stay vigilant at all times. It is so ingrained within us, that we have come to accept feeling unsafe on our own and at night as ‘normal’ and we have learned to work around it. Why is this the norm? How has this happened? Continue reading

6 Common Underwear Design Problems - Solved!

6 Common Underwear Design Problems - Solved!

Every woman has their own opinion on what makes the best women's underwear design and it usually depends on individual body type and personal preference.

However, after completing a great deal of market research and spending many days testing and trying out different underwear brands, styles and fabrics (30 years to be precise!) we discovered the same 7 underwear design problems, showing up again and again.

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